SUBJECT: List Management Secrets Lesson 21 of 31: Professionalism Revisited

Hi {!firstname_fix},

So, moving on, how seriously do you take building
your own list of contacts that you can use as a
very powerful bargaining tool and to grab free
sales from whenever you launch a new product? If
you have been around for any length of time, it
wouldn't surprise me if you've been told list
building is more important than making sales, or
even the other way around in some cases, sales
being more important than building your list. 

The first quote you probably heard from some of
the more experienced marketers out there, is how
building your list is all important and how it is
the be all and end all of your marketing. This is
probably why a lot of people get downhearted and
quit, they believe that because their list is not
growing fast enough. They go to the extent of
thinking they won't succeed because of the fact
that the list is not growing as fast and
effective as they think. This is simply not true.
We've got all those other juicy resources to
build and compliment each other, affiliates,
customers, Jvs, long term customers and of
course your list.

The second quote gives me the giggles. It's
typical geocities marketer stuff, where someone
sets up a free site with popups all over, trying
to show us all that they know everything there is
to know about marketing (I don't think anyone
knows everything there is to know about
marketing), anyway, the general trend of these
types of sites is to try and persuade you that
the people earning big incomes from marketing
aren't telling the truth, or don't know what
they're doing. This is where you'll generally be
told that sales are the most important thing a
marketer can aim for. Totally wrong, but, I
digress.

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income with List Building, check out this amazing
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